Pervasive promotion of breastmilk substitutes in Phnom Penh, Cambodia, and high usage by mothers for infant and young child feeding

Author : Alissa M. Pries, Sandra L. Huffman, Khin Mengkheang, Hou Kroeun, Mary Champeny, Margarette Roberts, Elizabeth Zehner
Category : Academic Papers
Format : PDF
Geographic Focus : Phnom Penh
Published : 15.Apr.2016 Download

In 2005, Cambodia passed the Sub-Decree on Marketing of Products for Infant and Young Child Feeding (no. 133) to regulate promotion of commercial infant and young child food products, including breastmilk substitutes. Helen Keller International assessed mothers' exposure to commercial promotions for breastmilk substitutes and use of these products through a cross-sectional survey among 294 mothers of children less than 24 months of age. Despite restriction of commercial promotions for breastmilk substitutes without government approval, occurrence of promotions is high and use is common among Phnom Penh mothers.